The Lake of the Ozarks is an excellent place to own a vacation rental home. Millions of tourists visit the area yearly to enjoy the activities at the nation's largest manufactured lake.
Yet, no matter how pristine and well-located your rental property is, you can't compete against the thousands of other accommodation options available unless you put in extra effort toward attracting guests to your vacation rental.
Read on to explore the best guest attraction strategies for maximizing your Lake of the Ozarks vacation rental property occupancy.
Create Compelling Online Listings
In the modern era, most people research guest reviews and book accommodation online, so it's vital to list your accommodation with the most popular worldwide vacation rental platforms. You need two key things for your listing to stand out:
Appealing Visuals
It's worth hiring a professional photographer to create visuals for your accommodation listing. These experts know how to edit images that showcase your accommodation in the best light.
Video content is another excellent tool for vacation rental marketing and is well-suited to social media sites like Facebook and Instagram. In a recent survey, people claimed to remember videos better than written content and retain around 95% of the information presented in this format.
A Persuasive Description
A striking heading will draw the reader's attention to your listing right away. Be sure to highlight key vacation rental features in this part of your listing.
The rest of your property description should describe your vacation rental features in a way that helps guests visualize their stay in this prime destination. An SEO expert can help you use keywords in your copy to help drive people's online searches to your listing.
Build Better Reviews
Customer reviews are the modern equivalent of word-of-mouth advertising. People trust the opinions of others who've experienced accommodation firsthand.
When you provide exceptional, unique experiences and attentive service for your clients, they're more inclined to praise your efforts online. Try some of the following touches to elevate your offering:
- Guest information packs about local attractions
- A stack of sports equipment, e.g., fishing rods
- Welcome gifts, like snack packs
- Clear instructions on how to use appliances
You can encourage guests to write reviews by offering a token of appreciation, such as a small discount on their next booking.
Price Your Property Competitively
A rental analysis will yield valuable information about how to price your accommodation in line with local trends. Consider offering discounts and special offers during off-season periods.
Get Help Attracting Guests to Your Vacation Rental
These tips for attracting guests to your vacation rental can involve a lot of time and effort, which isn't always the ideal situation for busy property owners. An experienced property manager has the expertise to help you increase rental bookings without you having to put in all the hard work.
PMI Lake of the Ozarks is an excellent partner for those who want to stand out against the competition. Our team has over 40 years of local experience, specializing in hospitality management.
We can advise you about effective marketing strategies and provide your guests with unforgettable service. Take decisive steps toward increasing your vacation rental bookings today.
