What if you could get a hundred people to flock toward your vacation property listing without lifting a finger? As your listing generates more traffic, you can book more stays, improving your ROI. With the right vacation rental marketing strategies, success is within reach!
Not sure how to develop an effective marketing plan? Read on for the strategies you need to book more stays today!
Optimize the Property Listing
Make a strong first impression on potential guests with an eye-catching, engaging property listing. If your listing lacks helpful information or engaging materials, guests will look at another property. Improve your listing by hiring a professional photographer.
Eye-catching images will help you make a strong first impression. You only have seven seconds to impress someone. Professional photos can help potential guests recognize if your listing suits their needs.
Add catchy descriptions to the listing to grab the reader's attention. Provide guests with helpful details about the property, including:
- The number of bedrooms/bathrooms
- Nearby venues, restaurants, etc.
- Special amenities and features
If you're struggling to update your property listing, hire a property management company. They'll know what guests to Ozark are looking for. Personalizing your property listing can help you attract people who are likely to book a stay.
Complete SEO Research
When someone searches for Ozark vacation properties, yours should appear at the top of the search page. About 68% of activities online start with a search. Search engine optimization (SEO) can help you appear for relevant searches, allowing you to generate online visibility and traffic.
Complete SEO research by building a list of location-specific keywords. Use Answer the Public or Keyword Planner to find long-tail keywords (made of four or more words). These keywords are precise, allowing you to understand the search engine user's needs.
Optimize your property listing using a targeted keyword. Optimizing your listing can help you generate more traffic.
After their stay, ask guests to post their reviews online. Positive reviews could encourage future guests to book a stay.
Share on Social Media
Social media marketing can help your listing generate more online visibility. Share professional photos and video tours of the property.
Use platforms like Facebook Ads to create attention-grabbing digital advertisements. When someone clicks on the ad, they'll discover your listing.
Ask for Referrals
Ask your recent guests to refer your Ozard vacation property to their friends and family members. Reward them with a gift card or discount on their next stay.
Referral marketing will help you attract new guests and book repeat stays. You can generate more success and profit through referrals.
Hire a Property Manager
If you're struggling to develop a marketing plan, hire a property management company. An experienced property manager will help you offer better guest experiences. With their help, you can develop effective campaigns to book more stays.
Apply These Vacation Rental Marketing Strategies
The right vacation rental marketing strategies will help you expand your reach online. As you reach more people, you can start booking more stays. Develop your marketing plan today.
You don't have to apply these tips alone. PMI Lake of the Ozarks has 20 years of experience helping property owners increase their earning potential.
We use state-of-the-art technology to ensure our clients' success. Contact us today to develop your marketing plan.
